BASKIN ROBBINS x STRANGER THINGS

production design

In collaboration with m ss ng p eces and 22Squared, we designed and installed two fantastically nautical pop-up ice cream shops at two Baskin Robbins locations (Toronto and Los Angeles) for Netflix's Stranger Things Season 3 release. We had 36 hours to transform each Baskin Robbins store into the Scoops Ahoy from the show. We also fabricated an ice cream dispensing boat on wheels that set sail on the rocky seas of Hollywood Boulevard to the Stranger Things Season 3 premiere — docking at Tower Records, the London Hotel, and the Santa Monica Pier at the Stranger Things Fun Fair. The project has been nominated for an EMMY and shouted out in Time Out, Buzzfeed, The Hollywood Reporter, Hypebae, Ad Age, Flood Magazine, and the LA Times.