BENEFIT ROLLER LINER DINER

 

art direction | FABRICATION | INSTALLATION

 
 
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 Popup Mob came to us with the amazing challenge of transforming one of LA’s iconic diners (the old Johnny Rockets on Melrose Ave) into the "Benefit Roller Liner Diner."

We shook the 50s nostalgia diner trope to its core. Using all of our powers, we not only redesigned the entire building, but fabricated and installed props that elevated the concept. We made a custom Scooter, a neon soapy sink, and installed a roller skate safe outdoor patio for our servers on wheels. This cutie was featured in LA Weekly and Hello Giggles.

 
 
 
Kalie Acheson